Tap into Your Target Audience: Measuring Social Media Efforts to Help Engagement and Brand Performance Soar

Measurement is a crucial element to social media success, and can quickly show you the content, platforms and audiences across social media platforms that best boost brand performance. Turn away from random acts of social media and instead embrace an informed and analytics-backed approach. Heather Brinckerhoff, Director of Social Media for Chip and Joanna Gaines’ brand, Magnolia, will share how to use data and insights to help you develop forward-thinking social media strategies, inform your content plan and gain buy-in from stakeholders.

You’ll learn:

• The right metrics to gather before, during and after social media strategies and campaigns
• Practical takeaways for using social media metrics and audience insights to hone social media efforts and increase both performance and engagement
• Tips for reporting social media ROI, from campaigns to overall brand presence and sentiment, to executives to gain additional buy-in and establish yourself as a trusted business partner