Taking the Mystery Out of Measurement

The most respected and successful communicators in the industry all realize one thing: You can’t succeed—nor prove your success—without communication measurement.

Great communication starts with listening—to your audience, your leaders and your managers. Not only does successful measurement improve the quality of your communications content and channels, but it also gives you the information you need to try new things, be more strategic, make the important interesting, and do less and do it better.

Key Takeaways:

• How to harness the power of “The Holy Trinity” of measurement tactics—focus groups, surveys and executive interviews—and apply them together to get a complete view of your communications
• How do to “guerrilla measurement” on your own, without having to hire a high-priced consultant
• What to do with the research you’ve gathered—and how to get the most out of it
• How to use your research to change the role of communications at your organization