Taking the Measure of Your Internal Emails

Email remains a powerful tool to enhance the overall employee experience. When it comes to ultimate internal email strategy, though, it often helps to work backward by understanding what the most important KPIs are and then devising a plan to best achieve – even surpass – them. Kick off the conference’s second day with a master class detailing the internal-email metrics you need to focus on – and naturally gain tactical counsel in the process. Tasks you’ll be better equipped to tackle after this session include:

• Determining a solid open rate for your internal emails – and how to craft them to achieve it
• Focusing on the right KPIs for your emails – and weeding out metrics that don’t matter
• Getting inside the employee’s head: Recognizing email content that the workforce will actually read in full, engage with and act upon