Taking a Stand amid Political and Societal Turmoil

‘Fake news’ and ‘Trump crises,’ along with campaigns including Black Lives Matter and #MeToo, fill today’s social and political landscapes. As more consumers call for brands to take a stand, gone are the days of staying away from hot-button topics. Enter an ice cream brand that considers itself an “aspiring social justice company” seeking to speak out about racism, environmental concerns and most recently, criminal justice reform. Sean Greenwood, grand poohbah of PR for Ben & Jerry’s, will share how the company sprinkled its “Empower Mint” and “Pecan Resist” flavors with messages of hope, activism and social justice along the company’s learning journey —and how you can prepare to launch your own voice in ways that are true to your company’s mission.

  • Sean Greenwood
    Grand Poobah of PR
    Ben & Jerry’s