Storytelling That Engages Audiences: How to Write and Edit Inspiring Content

Join former journalist and Boston Scientific’s “unofficial editor-in-chief” for insights to ensure every campaign you touch starts with a captivating concept—and ends with compelling writing that engages external and internal audiences alike. You’ll learn:

• Storytelling strategies for creative campaigns that move people—and the needle
• Storytelling principles for captivating audiences—even when the news isn’t good
• How to add more visuals to the stories you post on internal and external channels
• Newsroom secrets: How to write fast, accurate copy when reporters are waiting—lessons from past corporate crises and inspirational moments with the Hopi Nation
• How to become your organization’s resident AP expert: Simple editing techniques you can instantly apply to content from intranet posts to employee newsletters