There are few things that instill a sense of pride in one’s employer more than its philanthropic endeavors. Employees are among an organization’s most important storytellers when it comes to corporate social responsibility. In this session, we will look at how one organization encourages employee participation in volunteer activities, how it creates and shares stories around its CSR efforts, and how it helps employees and nonprofit partners extend the story to their networks. We will address:
- Leveraging internal communication channels to tell an organization’s CSR stories
- Collaborating with nonprofit partners to amplify philanthropic activities
- Providing employees the tools to share CSR stories within their own networks
- Examples of CSR storytelling at work