State of the Public Affairs Industry: The Top Strengths, Weaknesses, Opps and Threats

Here’s your SWOT analysis deep-dive into the biggest opportunities and threats facing the sector — from the surge of AI to the capsizing trust in our institutions, organizations and execs. Featuring fresh, exclusive insights from our annual survey examining the state of government communications and public affairs conducted in partnership with GWU, Ragan and the National Association of Government Communicators, this kickoff session will uncover:

  • Strengths: What’s working for successful public affairs programs, how others are modernizing their tech to lighten the load.
  • Weaknesses: Bureaucracy, workload, shrinking budgets, siloed efforts, mis/disinformation, measuring ROI and more — plus how to address these issues.
  • Opportunities: The return of in-person advocacy, using video and texting to drive mobilization, expanding staff training, using AI to help with messaging and more.
  • Threats: Why Americans are worried about the 2024 elections, what the data says about the public’s lack of trust in government, business and the press and more.
  • Social Media: Top platforms gov comms and public affairs pros are using for EOP (external official presence) — and how others are handling TikTok bans and more.
  • Mary Simms
    Regional Public Affairs Officer
    U.S. General Services Administration (GSA)
  • Lindsay Singleton
    Managing Director
    ROKK Solutions
  • Lawrence J. Parnell
    Associate professor and program director, masters in strategic public relations
    George Washington University