Although many PR pros focus on 140-character messages and creating online memes aimed at making TV newscasts, sometimes going old school works best. Print may be dying, but it isn’t dead yet. For certain key audiences an advertorial in your local newspaper or industry magazine is the right way to go, especially to highlight how you’re solving the ills of your industry, fixing problems and making your community better.
- The winning combination that makes your message memorable
- Why and how an “advertorial” works
- Homing in on the core values your customers expect and creating content around those themes
- Reaching out to the key influencers who can amplify your story