Your next brand rep might not have a pulse. Synthetic personas — chatbots, voice clones, CGI influencers — are already running customer service flows and starring in creator campaigns. Some audiences embrace them. Others recoil once they realize they have been talking to code. The real challenge is less about building one and more about drawing clear lines before it speaks for your brand. This session unties the thorny questions at the heart of those gray zones. Instead of a how-to tutorial, you’ll examine the guardrail work that happens before and after launch. You’ll see where AI strengthened the work, where trust wavered and how teams defined what creators, ambassadors and spokespeople should and should not use AI for in public-facing roles.
- Establishing boundaries for AI in brand representation.
- Where automation adds value and where audiences push back.
- What happens when the synthetic personas drifted and how to respond.
- Legal and ethical tensions to consider, and the reputational stakes you may uncover in the process.
