Since June 2017, Tracie G. Bertaut, APR has been a leader in the Corporate & Marketing Communications department of the American Heart Association. In her current role, Tracie leads the development, testing and scaling of high-impact marketing, brand and audience initiatives designed to advance how the organization connects with people and accelerates mission impact. Working across marketing, communications, content, technology, media, events and audience engagement, she brings together the right teams, capabilities and partners to turn bold ideas into practical, scalable approaches.
Tracie’s leadership has driven national and international campaigns to help people live longer, healthier lives through education, partnerships, and advocacy. Her passion for helping and impacting the world intersects with her talent and skills around storytelling and driving alignment to move people to think, believe, and act to improve the future of health. Her previous roles at the American Cancer Society, which including leading communications strategy and planning for global departments, and her diverse experience across healthcare, non-profits, and corporate sectors, position her as an authority in marketing communications, public relations, and strategic leadership.
