Recordings of live presentations from our conferences, workshops or studio.
Duration: 30 to 70 minutes
Matt Basford is director of the Beyond New York office, leading digital strategy for clients as well as client development and new business. He joined Beyond in 2011 and has built a team of digital specialists whose responsibilities range from analytics and content strategy to design, project management and marketing. Beyond mines online data to conceive creative strategies for brands, then helps clients expand those strategies. He manages clients that include Facebook, Google, SAP, Viacom, Novartis and ShareThis.
Formerly, he worked for Bite Communications, managing traditional and digital campaigns for technology brands such as HP and AMD. He helped build the digital division of Bite. He ran content and engagement programs as platforms like Facebook, Twitter and blogging were becoming popular.