Recordings of live presentations from our conferences, workshops or studio.
Duration: 30 to 70 minutes
Jason Baker is a founding member of the FedEx Social Media team. He's had a front seat view of the digital revolution, and played a key role in development of the FedEx social voice. During his tenure he has led the FedEx launch of Instagram, Tumblr, and Facebook. He has also served as editor of the FedEx Blog. Exposure to many different aspects of Corporate Communications has fueled his passion for the intersection of technology and storytelling. He relies on this background daily to help transform a mindset away from the traditional press release and towards an authentic, engaging Brand Journalism approach to storytelling. Nobody likes a hard sales pitch. As humans, we are drawn to stories. That's how technology can make us feel connected. Talk to him about: great books, national parks, ultimate Frisbee, college football, and general adventure.