Ashleigh Pollart brings energy, curiosity and a future-focused mindset to her work in Strategic Communications & AI Reputation Intelligence at The Hershey Company, where she also leads the company’s AI Center of Excellence. She explores how AI is reshaping brand reputation and stakeholder perception—from auditing what LLMs say about brands and the sources they prioritize to using AI for audience intelligence, message testing and communications strategy. She connects data, narratives and emerging technology to uncover risks and opportunities, strengthen enterprise storytelling and help Hershey move with confidence.
Previously, Ashleigh served as lead of Enterprise Communications, creating and executing integrated strategies across channels to inform, inspire and engage Hershey employees around the world. She also directed operations and managed the Corporate Communications team’s portfolio. Earlier in her Hershey career, she led Diversity, Equity and Inclusion communications as well as corporate social media and external enterprise channels. Her multidisciplinary background spans video production, marketing, data analysis and event production—an energizing mix that fuels her inventive, audience-first approach. A central Pennsylvania native, Ashleigh earned a Bachelor of Science in Journalism, with a focus in Public Relations and a minor in Anthropology, from the West Virginia University School of Media. A true believer that numbers are nearly as important to communicators as words, she recently graduated with her Master of Science in Data Analytics & Public Policy from Johns Hopkins University. An enthusiastic community builder, Ashleigh volunteers with several organizations and led her home city’s first TEDxHarrisburg event in 2015.
