Social Strategies to Nurture and Grow Your Employer Brand

Justin Joffe is the Editorial Director and Editor-in-Chief at Ragan Communications where he oversees the editorial strategy for Ragan across brands and products. In addition to his editorial duties, Joffe also advises the programming team on best-in-class conferences, webinars and workshops during a time of unprecedented change in the way that communicators and marketers learn and meet. He is also a freelance journalist and communications writer specializing in the arts and culture, media and technology, and ad tech beats. Before joining the Ragan team, Joffe worked for Muck Rack, PR News, and The Observer. Additionally, his writing has appeared in several publications including Vulture, Newsweek, Vice, Relix, Flaunt, and many more. You can find him on X @joffaloff.

Joey Levi is the Global Head of Pre-Sales at LumApps.  Joey joined LumApps in 2020 after 12 years in the collaboration space at Jive Software.  Joey spent the first part of his career in technology development, consulting, and training but found his passion in pre-sales work.  For the past 13 years, Joey has worked to help companies become more efficient through collaboration, communication, and knowledge management.

Amanda Coffee is a director of global corporate affairs at PayPal Holdings, Inc. She supports global strategies, plans and execution for corporate communications, including earned media, executive social media and employer brand. In addition to managing global corporate media relations and executive visibility projects for the CEO and CFO, Coffee supports ten social media channels for PayPal and its executives. This involves producing for the fourth season of the Never Stand Still podcast where PayPal’s CEO interviews top business leaders. Additionally, she oversees PayPal’s employer brand strategy, leveraging earned and owned channels to bring to life PayPal’s employee value proposition. Previously, Coffee spent five years on the corporate communications team at eBay Inc., including Retail Innovation communications and the separation of eBay and PayPal in 2015. Previously, Coffee held positions at Burson-Marsteller and Weber Shandwick, supporting various client accounts including H-P and SAP. She holds a B.A. in Media Studies from the University of California, Berkeley. Amanda relocated from San Francisco to New York in early 2020.

Michael Diaz is a versatile digital lead specializing in content strategy, corporate communications and branding. Michael currently serves as the Omnichannel Content Lead for Merck Animal Health. He's a thoughtful storyteller and data-driven creator who understands the importance of brand loyalty and trust. Being involved in successful partnerships with Merck, Merck Creative Studios, Cella, Sneaker News, Stadium Goods, Century 21, Mural Arts Philadelphia, Campus Philly and 710 WOR/iHeartMedia, Michael has a sincere passion for helping mission-driven companies grow, while executing goals from concept to completion.