Social Strategies to Nurture and Grow Your Employer Brand

In a competitive job market, the right social channels and platforms is crucial to build employer brand while ensuring you attract and retain top talent. In this session, we’ll discuss the importance of being present where your prospective talent expects your branding communications be crafted with thoughtful consideration for channel mix, post structure and cadence, and brand voice. We’ll discuss:

  • Channel-specific formats for celebrating culture, highlighting your employee value proposition and more
  • Strategies for identifying and activating employee influencers to share their positive stories and experiences
  • Tips for partnering with HR and other teams to spotlight policies and procedures that matter most to today’s job-seekers without overpromising
  • Approaches to ensure your company branding and voice lives on in your intranet platform
  • How to coach your workforce to become your company’s greatest brand asset
  • Justin Joffe
    Manager, Strategic Programming
    Ragan Communications
  • Joey Levi
    VP, Pre-Sales
  • Amanda Coffee
    Director of Global Corporate Affairs
  • Michael Diaz
    Omnichannel Content Lead
    Merck Animal Health