We’re creating more content than ever before. With every post we publish, infographic we upload, or video we produce we’re hoping (maybe even praying) that today’s content will outshine yesterday’s. The world’s smartest brands don’t hope for success: they predict it. Their success doesn’t come from re-working content, it comes from re-thinking content distribution and promotion strategy.
In this action-packed keynote, best-selling author Andrew Davis will reveal their secrets. He’ll show you how they capitalize on—not create—social momentum that turns ordinary content into sensational buzz. You’ll learn how paid, owned, and earned media transform posts into new coverage. See how the Waterfall Effect gets huge media attention. Most important, you’ll know how to appeal to the audience you already have to spark bigger success.