Social Media Measurement Toolbox: Top Recs for Tracking Reach, Results and ROI

Social media accountability is on the rise. Execs now expect teams to deliver KPIs, results and insights in real-time. This session presents the best tools to help you meet those expectations and outlines how to select the metrics that matter most so you’re not lost in a sea of data. Together, we’ll explore the best resources and insights for showcasing your wins. You’ll learn:

  • Standards and best practices for ensuring valid results — no matter what tools you use
  • Native analytics tools: How to extract and analyze data from your top channels
  • Leading social media content management tools with the most robust dashboards for your needs (Hootsuite, Sprout Social and others)
  • Top standalone social media monitoring and trend analysis tools — from Keyhole and RiteTag to Sysomos, Sprinklr, Trendspottr, BuzzSumo and more
  • Next-level analytics: How to use the latest AI algorithms, sentiment analysis and dashboards to measure and modify your social media campaigns in real-time
  • What the C-suite wants: How to tie social media to ROI (yes, they’ll ask)
  • Tina McCorkindale
    President and CEO
    Institute for Public Relations