Sizzle Starts Here: Build More Meaningful Stories Before You Hit Record Part 2

Without a powerful narrative, it doesn’t matter what kind of camera you have or where you post your videos. Join to discover how to plan videos that capture hearts and minds because they speak to a higher purpose through authentic storytelling.

You’ll learn:

  • Producer’s Perspective: How to unearth golden stories at your organization
  • Premise: How to find the “heart” of your story (especially in a pandemic)
  • Structure Fundamentals: What you must know about narrative structure
  • Authenticity: How to foster truth, openness and vulnerability from your subjects to ensure success and combat audience skepticism
  • Bonus: TV newsroom lessons from Ragan’s “Best Overall Video” grand prize winner
  • Dan Landson
    Communications Lead
    Southwest Airlines