While it’s no secret that Search Engine Optimization (SEO) plays a pivotal role in your digital marketing and social media strategies, an increased focus on sound writing and editorial practices mean SEO competencies are required for marketers and communicators alike. In this interactive session, you’ll walk away with tailored keyword and site structure advice needed to start building a robust SEO strategy for your brand and apply those to a larger multi-channel social media strategy.
The Vander Group
Rachel Vandernick is the founder and lead consultant of The Vander Group, a digital marketing company for internet-obsessed brands. She has spent the last decade working with medium-to-large tourism, beauty/retail, ecommerce and food/beverage brands globally. As a consultant, she specializes in helping consumer-facing brands build profitable and scalable digital marketing channels including paid (PPC) and organic search (SEO), paid social and influencer activations. She is a frequent conference speaker on special topics in SEO and writes regularly for industry publications including Search Engine Journal and Moz.