In this interactive workshop, you’ll learn how search engine optimization and search engine marketing play a pivotal role in your digital content and social media strategies. You’ll walk away with an SEO blueprint for your brand, with Google’s latest SEO updates in mind, and tricks marrying technical SEO to a larger multi-channel strategy. You will also discover how to create impactful social media ads and sponsored content that help your brand float to the top and target interested audiences in real time.
Eclipse Digital Agency
Ralph Desmornes is a digital marketing professional and the owner of Eclipse Digital Agency, where he manages a team of experts to create growth campaigns for ecommerce businesses. Ralph also works with Pearson, the world's largest learning company, as an SEO Analyst. His main priorities have been to create winning SEO and content strategies for various universities to maximize their online growth.
Hannah is an experienced SEO manager and strategic digital marketing. Based in the Philadelphia area, she is a problem-solver; using a data-driven approach to ensure users have the best online experience. Before Verizon, Hannah spent 7+ years in the agency world, where she did everything from spearheading digital and social strategy to creating content for a range of B2C, B2Bm and nonprofit clients. Outside of the digital realm, you can find Hannah in the garden reading, going to a concert or cheering on her favorite team, the Phillies.