SEO Certificate Course for Communicators – Week 3: Advanced

Next Steps: Designing Dashboards and Extracting Insights from Data

• Agile SEO: Ideas to manage content workflows to continually improve results
• Measurement: Essential data and KPIs to help you understand if your SEO is working
  • How to select and track the best KPIs to prove your content’s value
  • Tips to set up or improve your current Google Analytics dashboard
  • How to pull reports that spotlight successes and impress execs
• Social media + SEO: How to improve search results for your posts on TikTok, Pinterest and other top social media channels
• Essential trends reshaping search, including AI and voice search — and how to incorporate them into your SEO program
• A note about pay-for-play: How to boost your results and reach with paid search
• Bonus: How to bring your content, SEO and IT teams together for better results