Secrets of Landing Better Coverage in a Fractured Media Landscape

Communicators must be ready to execute strategic campaigns while also getting in the trenches tactically to create fresh web content and pitch the press. Join to learn:

  • How to  nurture a strategic media list when the press has become a revolving door—and more reporters are striking out on their own
  • How to carve out space for your story in a crowded news hole dominated by the latest crisis trifecta (Ukraine, Covid-19, inflation)
  • The power of “people first PR”—from pitching human interest stories to working with influencers to share your brand story
  • DEI in the newsroom: What PR pros must know about working with today’s more inclusive media
  • How media relations has changed for nonprofits and how to “score ink” for your mission in today’s more inclusive newsrooms
  • Keisha-Gaye Anderson
    Poet / Author / Communications Strategist
  • Sabrina Browne
    Account Director
    burson cohn & wolfe
  • Kaelan Hollon
    Senior Director, Communications
    Reynolds American
  • Jason Abrams
    Public Relations Manager