Secrets of Landing Better Coverage in a Fractured Media Landscape

Keisha-Gaye Anderson, MFA, is the senior director of marketing and communications at The Jed Foundation, a nonprofit that protects emotional health and prevents suicide for our nation’s teens and young adults. For over a decade, she has held leadership positions in higher education communications and marketing overseeing web content, video production, flagship publications, social media, executive communications and PR. The author of four poetry collections, she has published creative writing in a number of anthologies and literary magazines, including Kweli, Killens Review of Arts and Letters, Adirondack Review, African Voices Magazine, Mosaic Literary Magazine, The Caribbean Writer and many others. Her journalistic work includes documentary production for CBS and PBS.

With 600 million earned media impressions under her belt, Sabrina Browne is one of BCW’s leading media counselors. Sabrina is an Account Director supporting both Corporate and Consumer clients based in New York. She connects the firm’s clients to target audiences through high-impact media relations to build corporate reputation.​

Sabrina counsels food, travel, beauty and corporate financial clients. Sabrina positions clients to media through strategic tactics including briefings, experiential, 1-to-1, media days and social events. She maintains relationships with top consumer and business editors at CNBC, USA Today, Fortune, Forbes, Bustle, Refinery29, INSIDER, Travel + Leisure and more.​ Clients seek her expertise because Sabrina understands the trends shaping the landscape and how companies can authentically lean in to establish reach and resonance with audiences.

Sabrina's unwavering perseverance is her secret to success, enabling her to navigate client obstacles and convert them into measurable opportunities. She taps into her network of media, influencers and culture drivers to keep BCW at the forefront of the industry today.

Kaelan Hollon is the senior director of communications at Reynolds American and is their media spokesperson. Additionally, Kaelan leads all public affairs and digital advocacy capabilities supporting Reynold’s policy objectives at the federal, state and local levels. With more than 16 years of experience in corporate communications for highly-regulated industries, Hollon has led multiple Fortune 500 companies’ work in global media relations, litigation and crisis communications, regulatory (FDA) communications, and public affairs support. Currently she leads external communications and media relations for Reynolds American,  Her prior work includes roles at Teva Pharmaceuticals,  the Pharmaceutical Manufacturers Association and the Consumer Healthcare Products Association. She holds an undergraduate degree from Eastern Kentucky University and is a graduate of the University of Kentucky Law School, and currently splits time between Washington, DC and North Carolina.

Jason Abrams is the public relations manager at Amtrak in the New York, New Jersey and Connecticut markets, as well as the entire New England region and Montreal. While based in New York City, he serves as the primary media relations contact and spokesperson for these regions. He also assists on a variety of nationally focused projects with a keen interest in data, marketing and social media tactics and strategies. Previously, he was an account supervisor in the corporate communications department at MWWPR, where he led campaigns for a variety of Fortune 500 B2B clients. Before that, he was an account director at North 6th Agency, where he served as a client and internal team lead to drive growth for the agency and its clients and people.