In just two years Cleveland Clinic has grown its content marketing team from three people to 25. You’ll hear how and why this rapid growth occurred and what steps you can take to secure the resources you need to scale your storytelling capabilities.
- Develop a killer content strategy based on buyer personas and data
- Use data to take your content distribution tactics to a higher level
- Identify what you need in your toolbox to measure storytelling success
- Focus on what metrics and insights to share with your leadership to get the resources you need
- Understand what types of people you need on your team to deliver amazing content everyday