RX for a Successful Return to Office: Communication-Centric Strategies

As offices shift from working from home to hybrid and fully in office, communicators are relied on to deliver meaningful, strategic communications that excite employees while informing them. An effective return-to-office (RTO) strategy is not just about logistics; it’s about meaningful, strategic communications that align with your Employee Value Proposition (EVP). In this case study, you’ll learn how one company successfully messaged a RTO plan, including the critical role of communication methods, messaging from the C-suite, and the company’s EVP. You’ll learn:

  • EVP alignment in RTO: How to ensure your RTO strategy effectively conveys the logistics of the RTO, reinforces the benefits and highlights the advantages of the office — all while keeping employees informed and engaged.
  • C-Suite messaging: Techniques for crafting impactful RTO messages from the C-suite, ensuring leadership communication is clear, inspiring, and aligned with company values.
  • Optimizing communications channels: How to tailor communications for all your platforms, including town halls for interactive discussions, intranets for centralized information and updates, and video calls for team-level comms.
  • Feedback loops and dialogue channels: Creating platforms for two-way communication, allowing employees to voice concerns and provide feedback — and how to use feedback to continuously refine communication strategies and the RTO plan.
  • Success metrics: Implementing methods to measure the impact of communication strategies on RTO success, employee engagement, and satisfaction.
  • Sustaining engagement post-RTO: Strategies to maintain high levels of engagement and morale once the return to office is complete, ensuring the long-term wellness of your organization.
  • Nicole Neal
    Vice President, Head of Internal Communications
    Zurich North America