Return to The Old Normal: Prophetic Pain Points to Finish the Year

Between declining numbers of COVID-19 cases and rising numbers of vaccinations, the back half of 2021 will begin to see “the new normal” give way to “the old normal” at long last. But navigating that transition requires tactful communication at every step- and measuring the outcomes. In this closing session, Shaila Manyam, senior vice president, client lead and senior director of public affairs and crisis at BCW will share the top crisis themes for communicators to watch during this time of transition including health care, racial equity and the return to work, with an emphasis on how they all intersect.

  • Shaila Manyam
    SVP, Public Affairs and Crisis