Between declining numbers of COVID-19 cases and rising numbers of vaccinations, the back half of 2021 will begin to see “the new normal” give way to “the old normal” at long last. But navigating that transition requires tactful communication at every step- and measuring the outcomes. In this closing session, Shaila Manyam, senior vice president, client lead and senior director of public affairs and crisis at BCW will share the top crisis themes for communicators to watch during this time of transition including health care, racial equity and the return to work, with an emphasis on how they all intersect.
SVP, Public Affairs and Crisis
Shaila Manyam is a Senior Vice-President and leads international public affairs at BCW. In her role, she advises clients including global organizations, sovereign governments, world leaders, higher education institutions, finance firms and multinational companies on strategic communications, reputation management, political risk management, thought leadership and influencer strategy, national security, international trade policy, and diversity, equity and inclusion (DEI). Shaila also co-leads internal teams to develop and promote proprietary client offerings for DEI. She joined BCW’s Washington, D.C. office following a 12-year career as a diplomat with the U.S. Department of State, in Haiti, the Middle East and the United Nations.