Vice President and Head of Content and Digital Platforms
Chad Mitchell is the Vice President and Head of Content and Digital Platforms at TD Bank. In this role, he oversees a team responsible for positioning TD Bank as a leader among major banks in content engagement through elevated thought leadership, brand storytelling and conversation around what makes TD Unexpectedly Human. Since 1994, Mitchell has been designing and managing strategic brand storytelling, integrated communications plans, organizational reputational campaigns, digital experiences, and public policy initiatives and advocacy for some of the country’s largest corporations and advocacy groups. His experience spans work for the world’s largest retailer, a custom software firm, three trade organizations (including a Fortune 25 trade association) and multiple political leaders. For such organizations, he has created campaigns that have built corporate reputations, driven sales, secured passage of legislation, and won elections. His expertise includes digital marketing, reputational advertising, website development, social media, video production, corporate communications (internal and external), public relations, crisis communications, online and offline grassroots advocacy campaigns including predictive modeling, micro-targeting, recruitment and mobilization of activists, campaign strategy and analysis.