Communicators working with dispersed workforces have the challenge of effectively reaching and engaging employees across channels, formats and messages. That challenge has shifted to overdrive during COVID-19, when employees need information and inspiration more than ever. Shira Miller, Chief Communications Officer for National DCP, will share how she and her team led the $2 billion supply chain’s 1,700 employees to provide Dunkin’ franchisees with supplies that served consumers, other essential workers and frontline employees through COVID-19, along with lessons learned for scrappy and effective internal communications and storytelling.
- How to use quick, low-budget and low-tech solutions to reach and engage employees
- Ways to effectively communicate with a dispersed workforce of employees who have to opt-in to listen
- Takeaways from executive communications and launching a podcast (Hint: It’s all about listening)
- How to integrate traditional communications methods and storytelling with digitalized campaigns