Raise employee engagement and your organization’s profile through storytelling

Increasing readership and interaction with internal stakeholders can seem like an uphill battle, especially when employees’ attention pulled in many directions. For internal content that captures attention and inspires action, adopt a newsroom approach. Leanora Minai, editor and executive director of communications for the Office of Communication Services at Duke University, and her team approach employee communications like journalists, offering “news you can use” to more than 38,000 employees across the “Working@Duke” print and digital platforms. In return, storytelling helps boost retention and job satisfaction. Take a page from the Duke team’s playbook on how to successfully tell stories and frame narratives in a way that ultimately underscores your organization’s best attributes and opportunities.

  • Leanora Minai
    Executive director, communications
    Duke University