Quickly Start or Scale Your TikTok Strategy Workshop

Lourdes is the Social Media Manager for Baptist Health, the largest healthcare organization in South Florida. In her role, she oversees social media content, strategy, and execution across all of the healthcare organization’s platforms, including the launch and continued strategy of the system’s TikTok page. She is passionate about content creation, storytelling, and staying on the top trends to position the system that is already recognized as a pillar in the community as the go-to health and wellness resource for the communities they serve. Before pivoting into the social media space, Lourdes worked more than ten years in broadcast journalism and has worked in a variety of multimedia platforms throughout her career.

Jonathan Pinkerton, better known as JP, is a Senior Social Media Manager at Hyatt who oversees the team responsible for the Lifestyle and Luxury brands’ social strategy along with the department’s paid execution and graphic design process. JP joined Hyatt in May 2018, after spending four years in the digital advertising space, specifically around programmatic and paid social media. Prior to that, he spent six years working for Walt Disney Parks and Resorts with roles in both internal and external communications. Diversity, Equity, and Inclusion is a core of JP’s daily beliefs and he currently serves as co-chairs for two of Hyatt’s Diversity Business Resource Groups: HyPride [LGBTQ+] and Asians & Pacific Islanders at Hyatt. Outside of work, JP also serves as Chairperson of Stonewall Sports - Chicago, an LGBTQ+ & Ally community-based, non-profit sports organization that includes nearly three thousand members that participate in five different activities.