Put senior leaders at the center of your culture—and turn your culture into a business asset

Organization leaders do more than just hand down orders to your workforce. They’re tasked with keeping morale high and inspiring employees to innovate, and today they must also be champions of your culture. During this session, you’ll discover how to involve senior leaders in culture-building initiatives that make both internal and external stakeholders take notice, ultimately driving business goals.

Learn how to:

  • Help leaders better connect with a dispersed, deskless workforce
  • Craft executive messages that reflect the unique culture of your organization
  • Gain external buzz by extending the reach of your culture initiatives outside your organization
  • Showcase the role of your executives in creating a one-of-a-kind workplace
  • Heather Hummelsheim
    Director, Americas executive communications
    Marriott International