Getting leadership buy-in for culture initiatives, including social impact programs, can be difficult. The key is to tie it to your company’s purpose, which will drive measurable results, align with business goals, and withstand leadership turnover. In this session, you’ll hear from a communications leader who has scaled impact efforts from local outreach to influencing over a billion lives — all by embedding purpose into their organization’s culture, not a side initiative. You’ll learn:
- Operational Excellence: Strategies to develop the right team structure and reporting cadences to ensure programs meet employee and community expectations.
- Performance-Driven Impact: Techniques for setting measurable goals that show how purpose connects to both business culture and community outcomes.
- Foundation for Success: How to align your social impact strategy with company culture and business goals to secure executive support and internal participation.
- Scale and Sustain: How to evolve and grow your efforts through leadership changes, shifting employee priorities, and external headwinds.
