In today's complex and divided world, striking the right balance between providing purposeful, meaningful work and ensuring a safe space for employees requires careful consideration. When external messaging or corporate decisions will affect employee safety, including positions of support or opposition to social justice movements, international conflicts, LGBTQ+ rights, public health stances or COVID-19 policies and more, communicators must leap into action. In this session, we’ll explore how Maslow's hierarchy of needs can be thoughtfully integrated into organizational culture, fostering an environment where employees feel both fulfilled by their work and secure in their workplace.
- Purpose-positive culture: Understand the critical role of purpose in fostering engagement and productivity, and how aligning individual goals with organizational objectives can create a more motivated and fulfilled workforce, leading to higher job satisfaction and better performance.
- Purpose-driven leadership: How leaders can act as role models and mentors, inspiring employees through their commitment to the company’s mission – and how comms professionals can amplify their vision, ensure consistent messaging across the organization, foster employee engagement and aligning with team objectives.
- Employee safety: How to prioritize workplace safety, using insights garnered from Target's 2023 PRIDE crisis, to learn effective crisis management while ensuring a secure and supportive environment for all employees, including retail and deskless workers.
- Crisis management and communications: How to craft effective communication strategies for handling incidents that may challenge your organization, and how to make sure you are prepared for potential retaliation from online or in-person mobs.
- Brand resilience: Strategies for building an employer brand that withstands societal pressures while staying true to their core values and purpose.
