Niki Smith

Niki Smith

Digital Media Strategist

Drake University

Niki Smith is the digital media strategist at Drake University, where she manages the university’s social media, edits several university digital publications and provides social media guidance on university special events such as the world-renowned Beautiful Bulldog Contest. No, it’s not named after Drake the rapper—a misconception she corrects daily on social media. Drake University was a pioneer on Pinterest and has one of the most-followed accounts in higher education. She even won a Hashie award for Best Company Use of Pinterest (which should be coming to a city near you soon). Before Drake, she was a reporter at The Des Moines Register during the 2008 Iowa caucuses, and did internal communications at Wells Fargo.

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