Senior Director, Consumer Insights
Gatorade at PepsiCo
Douglas Healy is the Senior Director of Consumer Insights for Gatorade at PepsiCo. A natural big-picture thinker with the ability to take the numbers and translate them into simple, actionable messages, Healy has more than a decade of experience within research and business teams completing high-profile research projects which have helped shape the strategy of many CPG businesses. Healy focuses on front-end innovation, shopper insights, repositioning, brand health tracking, equity studies, qualitative and quantitative methodologies, international research, custom segmentation and more to create and manage research strategies that meet business needs and helps organizations understand not just the "what," but also the "why." Prior to his roles at PepsiCo, Healy worked for Barilla America and HealthFocus International.