Director of communications and public affairs
Recreational Equipment Inc. (REI)
Diana Kowalsky is director of internal communications and public affairs for Recreational Equipment Inc. (REI), the nation's largest outdoor retail co-op. She leads a team focused on building trust with the people at the core of the co-op: its staff. REI cultivates its culture through human moments of pride and recognition, sharing REI's story, fostering organization-wide conversations, leading the co-op through change and building confidence in leadership.