Chris Harihar is Partner at Crenshaw Communications, a top B2B tech PR agency based in New York City. For 10 years, Harihar spearheaded award-winning PR programs for incumbent and emerging tech companies, with a focus on digital B2B brands and businesses in AdTech and MarTech, digital media, artificial intelligence, cybersecurity, supply chain, human resources and more. Prior to Crenshaw, he held senior leadership roles at PR firms M Booth and The Morris + King Company. Using his background in media research and communications theory, Harihar transformed early-stage companies into category leaders and turned category leaders into household names. He's led, managed and executed successful B2B tech PR programs for brands including AOL, Verizon Media, Yahoo, Oath, DoubleVerify, Getty Images, WeTransfer, Lotame, LiveIntent, Uberall, Fractal Analytics, Telenav, IBM, Fast Company and more. He's also driven B2C programs for companies such as Verizon Wireless, Airbnb, CafePress and Foursquare. As a B2B tech PR and marketing expert, Harihar been cited in TechCrunch, Digiday, The Verge, Mobile Marketer, PR Daily, DMNews and other publications.