Powerful Principles to Craft More Credible, Compelling, Clear Copy

Pressure creates diamonds. That’s why journalists strive to write accurately—and compellingly—under deadline. Join for planning, writing and rewriting techniques that will make your prose as credible, captivating and clear as newsroom copy.

You’ll learn:

  • Planning and outlining checklist: How to map your writing strategy so you engage your audiences and bosses
  • Persuasive words, phrases and techniques: How to use the language of objectivity to persuade—while still being an advocate
  • How to shun hyperbole but still use compelling nouns and verbs to move readers
  • Easy ways to cut 25 percent of your word count—without losing meaning