Platforming Purpose: How to Craft Equitable and Inclusive Content that Celebrates Your Brand Values

Purposeful and inclusive stories don’t just provide an outlet to share your company’s DE&I and sustainability work—they also remind employees and audiences alike what your company believes, why it believes it and how it’s living those values. In this session, our expert storytellers will share how they shaped authentic narratives that illuminated their brands’ purpose and values with transparency and accountability. We’ll discuss:

  • Considerations around when your brand should share its own stories about purpose and when it should amplify the efforts of others
  • How to spotlight brands and organizations doing similar work to amplify your efforts and hold your work accountable
  • Strategies for setting and communicating benchmark goals to tell the story of your purpose journey over time
  • Inclusive storytelling tips to ensure your content is created by the same employees who represent its target audience
  • Daniel Roberts
    Head of Communications, BrightDrop
    General Motors
  • Neil Bates
    Digital Content Manager