Land O’Lakes’ employee intranet, The Source, while still maintaining the content strategy it was founded on, has stretched its bounds to meet the needs of a fast-paced strategic content team. Learn how to be scrappy, how to balance flexible and fixed content strategies, and how to make your employee intranet a key part of an integrated channel program.
- Why it’s important to act early on a vision, even if execution is still a dream
- How to identify strategic opportunities to break the rules
- How to quickly mobilize and adjust content strategy to respond to business need
- When to admit defeat and ditch a content strategy that’s not working