Plan for the Unplanned: How to make, then break your intranet content strategy rules

Land O’Lakes’ employee intranet, The Source, while still maintaining the content strategy it was founded on, has stretched its bounds to meet the needs of a fast-paced strategic content team. Learn how to be scrappy, how to balance flexible and fixed content strategies, and how to make your employee intranet a key part of an integrated channel program.

Key Takeaways:

  • Why it’s important to act early on a vision, even if execution is still a dream
  • How to identify strategic opportunities to break the rules
  • How to quickly mobilize and adjust content strategy to respond to business need
  • When to admit defeat and ditch a content strategy that’s not working
  • Juliana Wallace
    Inc, Senior Manager, Internal Communications
    Land O'Lakes