Pitch Perfect: Mastering the Art of Media Pitching

The press continues to face declining trust, revenue and staff. And, social media easily vacuums up attention spans. But one hit in an A-list outlet can still make or break your launch or brand. Join this interactive workshop with veteran journalists to update your media pitching strategies — so you can propel your placements and relationships to new heights.

You’ll walk away with:

  • How to use brand journalism to deliver ready-to-go stories to media outlets.
  • Simple ways to avoid the top embarrassing mistakes in press release writing.
  • How to craft an email or social media pitch that’s concise — and captivating.
  • Social media, AI and databases to help you target and personalize pitches.
  • How to handle a media interview once you get a reporter’s interest.
  • PLUS: Pitch reporters from major news organizations in the PR Pitch Tank 
  • Fawn Johnson
    News Director
    Bloomberg Industry Group
  • Ingalisa Schrobsdorff
    Regional Politics Editor
  • Nick Lanyi
    Media Relations and Crisis Communications Expert
    Ragan Consulting Group