PESO in 2021: Creating Media Relations and PR Wins Across Content Efforts

With 600 million earned media impressions under her belt, Sabrina Browne is one of BCW’s leading media counselors. Sabrina is an Account Director supporting both Corporate and Consumer clients based in New York. She connects the firm’s clients to target audiences through high-impact media relations to build corporate reputation.​

Sabrina counsels food, travel, beauty and corporate financial clients. Sabrina positions clients to media through strategic tactics including briefings, experiential, 1-to-1, media days and social events. She maintains relationships with top consumer and business editors at CNBC, USA Today, Fortune, Forbes, Bustle, Refinery29, INSIDER, Travel + Leisure and more.​ Clients seek her expertise because Sabrina understands the trends shaping the landscape and how companies can authentically lean in to establish reach and resonance with audiences.

Sabrina's unwavering perseverance is her secret to success, enabling her to navigate client obstacles and convert them into measurable opportunities. She taps into her network of media, influencers and culture drivers to keep BCW at the forefront of the industry today.

With nearly 20 years’ experience in brand communications, Thomas has been leading the BCW Integrated Solutions team in North America since October 2018 focused on expanding the agency’s research and strategy, data intelligence and performance media capabilities. He is driven by the belief that creative grounded in human truth is one half of the story, the other is a deployment strategy grounded in analytics that makes content work smarter and harder for brands and corporations. Before focusing his career on strategic planning and brand development, Thomas spent 10 years creating and implementing campaigns across CPG, travel and tourism, consumer technology, beauty and luxury retail in both the UK and the US. He joined Ketchum in New York as the first full-time strategic planner on the communications side to work on P&G globally, helping the brand make more meaningful connections with people through a deeper understanding of their values, mindset and their shifting behaviors. As Managing Director of Zeno Group New York, Thomas expanded the agency’s data and performance media capabilities, applying the rigors of data analytics to brand storytelling, building a team of data scientists, structured data engineers and statisticians to deliver actionable intelligence to clients, helping brands and corporations increase media performance and drive business impact.