Do you have a great idea, but faced with a low budget, limited resources or no road map? Being proactive and partnering with the right internal stakeholders is the key to successfully executing your strategic concept. Tiffin Jernstedt, senior vice president of global communications for PVH Corp., faced the challenge of elevating the global apparel organization’s corporate image—without a formal structure or communications strategy. During this session, she will highlight how the organization’s most successful engagement campaigns came together, including sponsoring the NYC Pride March, launching an Associate Relief Fund to help victims of natural disasters and running a “PVH2O Challenge” to encourage associates to conserve water. She’ll share lessons learned and takeaways you can employ to achieve buy-in and success with your organization’s key players.
- Secrets of building partnerships with the right internal stakeholders
- How to execute successful campaigns with limited resources
- Ways to proactively achieve your communications strategy and drive the business forward
- Tips for getting employees throughout your organization engaged in your initiatives