Panel: Storytelling and brand journalism are more than buzzwords

If content marketing is king, then storytelling is queen—and brand journalism is the savvy communicator’s kingdom. These terms are thrown around often, but they’re not just momentary PR and marketing trends or hot buzzwords. By creating solid brand journalism campaigns based on the foundations of content marketing and storytelling best practices, you can help your organization meet its business goals, better gain executive favor, boost brand recognition and garner more engagement—and headlines. In this interactive panel, attendees will ask communications leaders about their most pressing brand journalism challenges and learn how to make their content and storytelling soar.

Key Highlights:

  • How communications leaders uncover stories people care about while highlighting their organizations
  • Tips for thinking like a reporter to accomplish your brand journalism goals—both traditionally and digitally
  • Elements of effective newsrooms, headlines and pitches—what makes people click to read more
  • How to measure your brand journalism efforts—and how to pivot if a campaign or story isn’t working
  • Jan Dunham
    Senior director of content and channels, global communications group
  • Gaia Filicori
    Director of communications
  • Kim Partrick
    Head of brand development, West Coast
    Guinness World Records
  • Dan Breeden
    Head of content and communications
    Yahoo Small Business