NASA has been at the forefront of social media since 2008, when the agency created its first Twitter account, @MarsPhoenix, for the Mars Phoenix Lander. NASA has since expanded its social media to more than 490 accounts on 12 platforms to communicate the agency’s mission and engage with followers around the world. NASA’s social media reaches over 25 million people, and NASA’s Twitter, Facebook, Google+ and Instagram accounts are the most followed in the government. NASA ranked highest in the J.D. Power 2014 Social Media Benchmark Study for Government, and the agency was named the 8th most engaged brand on Twitter. It also won four consecutive Shorty Awards for the best government use of social media.
Hear from and question NASA’s social media manager, John Yembrick, who has been a champion of social media within NASA. You will learn NASA’s best practices in using social media to build a strong community, rally public support, improve public perception, and gather input to influence decision making.
Key Takeaways:
- How to package content to inspire and engage an audience
- How to take online experience offline, and give followers an in-person experience
- How to engage with influencers and get user-generated content to tell your story
- How to transform into a digital organization that makes employees think differently about their jobs
- How to organize and manage 200+ social media account users in your organization
