Next steps: Harness Google Ads to accelerate results and amplify content

SEO-rich copy doesn’t exist in a vacuum. In today’s pay-for-play online environment, you also have to integrate Google Ads into your long-tail organic SEO efforts if you want to see results that drive sales more quickly. Join for practical ways to maximize your reach—and minimize your spend.

You’ll learn:

• How SEO and Google Ads work together to generate more leads
• What to budget—learn how much to invest and when
• Simple steps to create, launch and adjust an inexpensive Google Ads campaign
• Anatomy of a successful Google Ad—including display, video and search formats
• Common Google Ad mistakes that can cost you—and how to fix them