What will make people read yet another digital newsletter landing in their in-box – in this case, yours? In this interactive workshop, we’ll focus on your four “must-haves”: a subject line to get readers to open, an image to make them pause, a headline to grab their attention and teaser to convince them to click through. Ragan Consulting’s Jim Ylisela and Pace University’s Jennifer Magas will walk you through the steps and challenge you to put all the pieces together. He’ll show you how to package your content into an easy-to-read format, promote your newsletter across social media channels to drive memberships and subscriptions, and act on your metrics to make adjustments to your overall content and social strategy. Attend this workshop to get the tactics on lead-gen, thought leadership and earned media through digital newsletters.
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Katie Walsh
President
Entrance One Public Relations
Katherine (Katie) Walsh is a public relations and journalism professional with expertise in PR campaigns, event planning, social media, content creation, writing and managing relations skills. Walsh is a consultant for Magas Media Consultants LLC in Monroe, CT after serving as an intern for a year. Additionally, she is the current President of Entrance One Public Relations and and is the the Managing Editor of The Pace Chronicle. Along with her student leadership commitments, she is a second-year editor for College Gym News covering all things NCAA Gymnastics. Walsh will be graduating from Pace University in December 2021 with a B.S. in Public Relations and a double minor in Journalism and Sports Media and Broadcasting.
Jennifer Magas
Clinical Associate Professor
Pace University
Jennifer Magas is a Clinical Associate Professor at Pace University and a vice president of Magas Media Consultants, LLC (MMC) a Fairfield County Connecticut public relations agency specializing in media relations, media law, crisis communications, professional writing, and media training. She has a wealth of experience in all aspects of public relations and communications to draw on from her 25 plus years as a college professor, reporter, recruiter, technical writer, trainer, and attorney in a wide range of corporate, media outlet, and university settings. She speaks regularly on writing, workplace and PR topics and has been quoted or featured in over 200+ articles and blogs in The Wall Street Journal, US News & World Report, Monster.com, TIME Magazine, Careerbuilder.com, NY Times, and CommProBiz. She talks fast and wear many hats: professor, lawyer, writer, speaker, trainer, mom, PR strategist, and marathoner. Go ahead. Try and keep up with her if you can.
Jim Ylisela
Co-Founder and Senior Partner
Ragan Consulting Group
Jim Ylisela is Co-founder and Senior Partner of Ragan Consulting Group. He is an award-winning veteran Chicago journalist and a former publisher of Ragan.com. He brings more than 30 years of experience in writing, editing, communications research and consulting. Ylisela has designed and organized newsrooms for many companies and organizations, including Northwestern University’s Medill School of Journalism, where he served as a faculty member and co-director of Medill News Service from 1988 to 2001. He works with communicators to create brand journalism news sites, organize and train writers and editors and restore reporting (and creative storytelling) to internal and external communications.
