New Tools for Social Marketers: From AR to VR and Everything in Between

The mass production of technological hardware like virtual reality headsets and augmented reality software on smartphones has led to a democratization of future-forward storytelling that provides deeply moving, intimately engaging experiences to more audiences than ever before. In this session, we’ll look at some of the underutilized, cutting-edge mediums that marketers are finally catching on to, and how you can integrate these technologies mind-blowing marketing strategies.

You’ll learn:

  • The definitions of augmented reality, virtual reality, mixed reality and how those definitions are evolving for marketers and storytellers alike
  • How brands are telling stories using AR, VR and mixed reality that engage customers to form more meaningful interactions
  • Other virtual experiences on mobile and desktop including The Metaverse that offer brands ready-made, integrated marketing opportunities
  • The top challenges that brands are facing with incorporating AR, VR and mixed reality into their strategies (and how to overcome them)
  • How to incorporate extended reality engagement into your marketing plans
  • The resources needed (tech and people) to leverage AR and VR
  • What’s next for AR/VR/MR in marketing
  • Erik Harte
    US Creative Strategy Tech Lead
  • Raffaella Camera
    Head of Brands & Advertisers Solutions, Unreal Engine
    Epic Games
  • Cathy Hackl
    Futurist + Chief Metaverse Officer
    Futures Intelligence Group