New Edelman Trust Barometer on COVID-19: Next Steps and Recovery Communications

Join for a deep dive into fresh findings from Edelman’s Trust Barometer Special Report on COVID-19 and hear how clear, compassionate and frequent communication can rebuild trust in a world that now demands more from organizations.

You’ll learn:

• New findings, new roles: What the data says about employer communications, media relations and spokespeople during the coronavirus pandemic
• Disparities driving distrust: Factors that detract from trust in business, government, media and NGOs as the crisis worsens
• The “new calculus” of building trust: What the public now expects from employers when it comes to embracing competence, ethical behavior and transparency amid the crisis
• Insights for delivering clear, compassionate communications amid recovery and beyond