Multichannel Newsjacking: New Ways to Insert Your Brand into Timely Conversations

Newsjacking, the traditional practice of piggybacking on timely news stories by infusing your brand into the larger narrative, has transformed. It’s no longer a media relations play. It’s now a multichannel strategy involving paid and editorial to social media and more. See how it’s done when Ernst & Young shares how it developed and refined a segment with CNBC that features brand leaders and experts. You’ll learn:

• How to select the topical issues that best fit your brand (social listening helps!).
• How to groom your SMEs for media interviews and going live on social.
• Examples and new ideas to create and amplify a content library articulating your newsworthy perspective — from online videos and executive Q&As to white papers and more.
• Smart ways to share and seed these assets across digital mediums.
• How to parlay press coverage into a longtail play to drive engagement.