From live interviews to internal town halls to social amplification, what leaders say can quickly shape public perception, influence stakeholders, or create reputational risk. Yet many organizations still treat media training as reactive or one-off rather than a strategic capability.
This module reframes spokesperson readiness as a core communications discipline that protects your brand while unlocking more effective storytelling. You'll learn how to:
- Identify the characteristics of effective and ineffective media spokespeople
- Differentiate between spokesperson styles and determine which are best suited for specific media moments
- Apply structured coaching techniques to improve executive message delivery, clarity, and control
- Evaluate spokesperson readiness and performance to guide selection and ongoing development
