Modernizing a Legacy Brand to Tell Relevant, Impactful Stories

A timely reimagining of your brand identity, design assets, and tone of voice goes a long way toward ensuring your organization remains relevant to existing and audiences. In this session, U.S. Chamber of Commerce CCO Michelle Russo will share how her organization pulled off its largest rebrand in 50 years to unite employees, members, and partners around a powerful vision and shared purpose.

  • Michelle Russo
    Chief Communications Officer
    U.S. Chamber of Commerce