A timely reimagining of your brand identity, design assets, and tone of voice goes a long way toward ensuring your organization remains relevant to existing and audiences. In this session, U.S. Chamber of Commerce CCO Michelle Russo will share how her organization pulled off its largest rebrand in 50 years to unite employees, members, and partners around a powerful vision and shared purpose.
Chief Communications Officer
U.S. Chamber of Commerce
Michelle Russo is chief communications officer at the U.S. Chamber of Commerce, the world’s largest advocacy organization for business. Before joining the Chamber, Russo spent four years in London as executive vice president of Global Communications for the leading media company Discovery, Inc., where she supervised cross-functional marketing and communications teams across the U.S., Europe, Latin America, and the Asia Pacific. In addition, she led the top-to-bottom communications and public affairs strategy for the company’s groundbreaking first broadcast of the Olympic Winter Games across Europe. Prior to relocating to London, she served as the company’s senior vice president of Corporate Affairs & Communications in the U.S. There she built and managed Discovery’s reputation as a global media leader, including its debut as a publicly traded company.